The startup I chose was Zepto. Found in 2020,Zepto is a relatively new startup and I had got the opportunity to research and deeply know about it during my Associate Manager tenure and now again because of this task.

Zepto is based on the 10 minute business model

(stats about 10min biz models in all countries)

This was founded by Mr Kaivalya Vohra and Aadit Palicha

The idea for zepto came about when the two of them were frustrated with the amount of time it took to deliver groceries during the pandemic